ERSP finds claims unsupported
This article was originally published in The Tan Sheet
Executive Summary
Intelligent Beauty Inc. voluntarily discontinues marketing claims that a percent of consumers who used its iQ Clear Remedy Acne System saw no new breakouts, reported clear skin or saw results in three days, according to the Electronic Retailing Self-Regulation Program administered by the Council for Better Business Bureaus. ERSP reviewed the Manhattan Beach, Calif.-based marketer's advertising as part of its standard monitoring activities. The group also recommended Intelligent Beauty discontinue use of before and after images online that purportedly show the product's results after three days of use, according to a Dec. 29 release. ERSP says the marketer supported the claim "clinically tested and proven to work.