NAD says Living Essentials should disclose caffeine
This article was originally published in The Tan Sheet
Executive Summary
The National Advertising Division determined Living Essentials adequately substantiates its 5-Hour Energy Supplement's claims, but said the firm should disclose the presence of caffeine in its product if it plans to advertise its "no crash effect," the Council of Better Business Bureaus division announces Nov. 28. While Living Essentials explains caffeine is an ingredient, NAD finds some ads imply the product does not contain the ingredient when in fact the product contains an amount equivalent to that of a cup of coffee...