Truth in advertising
This article was originally published in The Tan Sheet
Executive Summary
At the Natural Products Association's Natural Marketplace July 20-22 in Las Vegas, the foundation also announces the launch of a truth in advertising program to educate consumers and publishers about laws and regulations, garner support for an industry pledge and create a hotline for reporting questionable claims. The group will review complaints and take "appropriate and necessary action," including referral to the Federal Trade Commission...