Secret claims substantiated
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble product claims for Secret Clinical Strength are fully substantiated, the National Advertising Division of the Council of Better Business Bureaus determines July 23. NAD reviewed product and labeling claims including "Clinical Strength," "delivers ... clinically-proven wetness protection," and "Doctor-endorsed Secret Clinical Strength gives you prescription strength wetness protection without a prescription." NAD examined evidence including two clinical trial studies conducted by the firm to support performance claims and two studies involving consumer testing and a survey of 200 primary care physicians and dermatologists...