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Airborne Seasonal

This article was originally published in The Tan Sheet

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Executive Summary

Airborne announces the nationwide launch of its new Airborne Seasonal effervescent tablet of vitamins and nutrients intended to promote normal histamine levels, the firm states June 12. The product contains a "natural herbal blend" of quercitin, Chinese skullcap, apple, eleuthero, perilla and peppermint, in addition to vitamins C and B6, according to Airborne. An advertising and marketing campaign to support the new product may follow the launch, but plans are still in the developmental stage, the company says. A box of 16 tablets carries an SRP of $9.99...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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