Martek/General Mills
This article was originally published in The Tan Sheet
Executive Summary
Martek Biosciences has entered into a 15-year DHA license and supply agreement with General Mills, the firm announces June 16. Under the terms of the agreement, the food company "may develop certain food products containing Martek DHA and must purchase, subject to certain exceptions, substantially all of its DHA needs from Martek for these products in the United States and other designated territories," the release states. Furthermore, General Mills products containing Martek DHA are required to bear the Martek DHA logo on the product labeling as well as related marketing, advertising and promotional materials. The initial launch of a General Mills/Martek DHA product is slated for 2007, according to Martek. General Mills owns a variety of cereal, snack and processed food brands, including Yoplait, Colombo, Bisquick, Nature Valley and Fruit Roll-Ups...