Listerine Vanilla Mint
This article was originally published in The Tan Sheet
Executive Summary
Pfizer Consumer Healthcare began shipping its "less intense, equally effective" Listerine Vanilla Mint to drug, grocery and mass market retailers nationwide April 26, the firm announces. The new SKU will continue to build to full distribution in coming weeks. A 500 mL bottle is line priced with Listerine Advanced with Tartar Protection...