FTC settlement
This article was originally published in The Tan Sheet
Executive Summary
Garden of Life and the firm's founder and owner Jordan Rubin will pay FTC $225,000 in consumer redress, the commission announces March 9. The company allegedly made false and unsubstantiated claims regarding four dietary supplement products sold at Whole Foods Market, GNC and the Vitamin Shoppe, namely Primal Defense, Rm-10, Living Multi and FYI. The settlement contains a $47 mil. avalanche clause, which represents the total gross sales of the products. "Today's action by the FTC closes the book on marketing practices that we voluntarily discontinued more than 18 months ago. It is not an admission of any wrongdoing," Garden of Life VP Mark Kamp states in a release...