XPL smokers gum
This article was originally published in The Tan Sheet
Executive Summary
XPL Innovations announces the launch of XPL gum designed for smokers. The gum acts to process and expel nicotine from the bloodstream naturally to make smoking less harmful as opposed to functioning as a quit aid, the Westfield, N.J.-based firm claims. The peppermint-flavored gum contains Chinese quince, orange peel, mulberry leaf, green tea and other natural ingredients that encourage the production of cotinine, a metabolite made by the liver that processes nicotine, XPL asserts. The gum sells for $0.99 at nationwide 7-11 stores. Promotions include print ads to be published in smoke-friendly magazines such as Marlboro's Unlimited and Cigar Aficionado by mid-summer...