Vital Living deal
This article was originally published in The Tan Sheet
Executive Summary
Phoenix-based firm and Wellness Now have agreed to a deal that will expand Vital Living's reach to 35 states, the companies announce March 7. Wellness Now will act as a master distributor, allowing Vital Living to "achieve greater market penetration of its primary target market - local healthcare providers." Wellness Now will establish a network of providers and create electronic systems to organize Vital Living's customer base and increase product exposure...