Viactiv multivitamins
This article was originally published in The Tan Sheet
Executive Summary
Sampling of Chocolate Supreme and Tropical Fruit Splash multivitamin chews will take place Jan. 28 and 29 in 10 cities, according to McNeil Nutritionals. A direct mail program, ads in gyms and magazines, an FSI drop and web marketing also are planned for the full roll-out of Viactiv multivitamin chews to grocery, health, supermarket, club and mass merchandise stores. The products come in a 10-count to-go pack, retailing for $2.49; a 60-count canister that carries an SRP of $7.99-$8.99; and a 120-count club size, which costs $11.99-$12.99. Labeling states, "Just one chew a day provides essential vitamins and anti-oxidants to help maintain strong bones, activate energy and protect the health of your eyes, skin, heart and immune system." The chews debuted at the National Association of Chain Drugstores Marketplace in June (1"The Tan Sheet" July 5, 2004, p. 8)...