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Cholesterol-lowering supplement

This article was originally published in The Tan Sheet

Executive Summary

ProCaps Labs announces the launch of Cholox, promoting the product as a "safe and effective alternative to prescription statins." The company claims the product is "clinically proven to lower total and LDL cholesterol by 10-30% and reduce the risk of heart disease when combined with healthy diet and lifestyle." ProCaps notes Cholox' "unique active ingredient"- consisting of phytosterols - also is approved by FDA for its heart-healthy claims and backed by "dozens of clinical studies." The company offers a "30 points-in-30 days" money back guarantee. Capsules are sold in 90-, 180-, 360- and 1000-count packages...

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