Vital Basics settlement
This article was originally published in The Tan Sheet
Executive Summary
Focus Factor and V-Factor supplement marketer Vital Basics will pay $1 mil. in consumer redress in a settlement over false and unsubstantiated ad claims for the products, FTC announces March 17. Under the agreement, the company is prohibited from making performance claims for any food, drug or supplement for brain and mental functions, sexual response and enhancement or the treatment, cure or prevention of any disorder. Creative Health Institute also settles with FTC, agrees to pay $60,000 in consumer redress and cease making claims about Focus Factor's enhancement of mood, focus, memory and concentration...