Ester-E launch
This article was originally published in The Tan Sheet
Executive Summary
Enhanced supplement Ester-E will begin rolling out in late spring 2004, Zila announces. The promotional campaign will begin at launch with national radio ads featuring spokesperson Larry King, and expand to television and print later in the year. A clinical trial measuring cardiovascular health as the primary endpoint is set to commence in May. Zila's Ester-E technology is based on a patented process for manufacturing tocopherol phosphate, obtained from Australia-based Vital Health Sciences. Zila recorded a 36% revenue increase on the strength of Ester-C sales in the fourth quarter ended July 31 (1"The Tan Sheet" Nov. 3, 2003, p. 15)...