Tylenol 8 Hour ads
This article was originally published in The Tan Sheet
Executive Summary
TV spots for newest Tylenol extension broke April 30 featuring athletes participating in various sports with a voiceover saying: "Starting today, muscle pain is no reason for not taking off, not touching down, not raging water, not ice dancing, not going vertical, not hitting the wall." Ads note the analgesic contains "two layers. One that's fast [and] one that lasts" all day. "Because not playing is not an option," the spot concludes. Saatchi & Saatchi (New York) is overseeing the campaign, which also will feature print, radio ads (1"The Tan Sheet" April 21, 2003, p. 8)...