Close Up to the net
This article was originally published in The Tan Sheet
Executive Summary
Serena Williams will appear on Close Up toothpaste boxes in March "with three different collectible images," Unilever announces Feb. 19. An "FSI, coupon driven sweepstakes" features prizes such as expense-paid trip to New York, courtside seats to Grand Slam tournament. FSI slated to drop March 9; trade print ads broke week of Feb. 24...