NAD on breast enhancement tablets
This article was originally published in The Tan Sheet
Executive Summary
Ad watchdog group recommends Dream Products discontinue claims its Breast Enhancer Tablets offer an alternative to surgery or push-up bras, recent case report states. Wellquest International challenged Dream's print, Internet ad claims, such as "Larger shapelier breasts...without surgery" and "Clinically formulated to increase your bust size," describing claims as "false, misleading and unsubstantiated." Wellquest also asserted Dream had not provided clinical research on Breast Enhancer's exact formulation, which includes saw palmetto, wild yam, damiana, dong quai, fenugreek, black cohosh, blessed thistle and rice flour. CBBB division agrees, noting Dream's performance, health-related claims "were not supported by competent and scientific evidence." Dream says it will modify future ads...