Sure ad campaign
This article was originally published in The Tan Sheet
Executive Summary
Procter & Gamble reintroducing antiperspirant "Raise Your Hand If You're Sure" advertising campaign. Breaking now, ads are updated versions of original spots, which aired from 1982 to 1987. P&G decided to revisit theme because "its message of confidence and optimism is still so fresh today," firm says. Seventy-four percent of men, women surveyed remember Sure ads, P&G notes...