Quaker Propels into water category
This article was originally published in The Tan Sheet
Executive Summary
"Vitamin charged" Propel Fitness Water "quenches and nourishes your active body" with essential vitamins, labeling says. Reaching grocery, convenience stores, health/fitness clubs nationwide, drink contains purified water, vitamins B, C, E and boasts "only 10 calories" per 8 oz. serving. Available in lemon, berry, orange, black cherry flavors, a 700 mL bottle retails for $1.09-$1.39. Launch supported by print, TV ads, sampling, May 4 FSI drop; ads carry tagline "It's how Gatorade does water." Propel debuted in Colorado in 1999 then expanded throughout the South...