Relora supplement launch
This article was originally published in The Tan Sheet
Executive Summary
Next Pharmaceuticals in discussions with Pharmavite, Natrol, PureTec for potential distribution of Relora-containing supplements in mass market channels, and with Nutraceutical Corp. for health food store sales. Products expected to be in all distribution channels in 30-60 days, ingredient supplier says. Relora contains proprietary plant extract from Magnolia officinalis and Phellodendron amurense and is manufactured by RJ Reynolds' Avoca division (1"The Tan Sheet" March 20, 2000, In Brief). Next is positioning the ingredient as a kava alternative, says it is "clinically shown to significantly alter the hormone levels associated with stress-induced obesity"...