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Consumer OTC Drugs

IIR switch conference

This article was originally published in The Tan Sheet

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Executive Summary

"OTC Switch Marketers Forum" to be held Nov. 29-30 at Hyatt Regency in Princeton, N.J. Coordinated by Institute for International Research in cooperation with CHPA, meeting "will explore the ways in which the relationship marketing approach in the Rx world can be applied to OTC," IIR says. Reps from Pfizer, J&J will discuss strategies for OTC marketing and emotional branding, respectively. Additional information on forum is available at 1www.iirusa.com/otcswitch...

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