Naturade
This article was originally published in The Tan Sheet
Executive Summary
Total Soy line drives up net sales 20% to $4.4 mil. in second quarter. With sales of roughly $1.7 mil., line accounts for 40% of net revenue; ready-to-drink SKUs represent 17% of Q2 sales. Operating loss of $592,049 largely reflects increased spending on promotions, advertising for Total Soy line, Irvine, Calif.-based firm says. Mass market sales increased in Q2 while health food channel revenue fell. Company plans to develop "high value consumer offers such as coupons and other promotional considerations" in health food channel to counter the decrease