Too Hot For Hollywood?
This article was originally published in The Tan Sheet
Executive Summary
LifeStyles condom ads to promote Universal Pictures' American Pie 2 cancelled after rejection by Motion Picture Association of America, Ansell Healthcare says July 30. Red Bank, N.J.-based marketer says Universal produced TV spot advertising both condoms and film but has backed out on co-marketing deal. Ansell characterized Universal as "irresponsible" for "making films that glorify gratuitous sex" while viewing condom ads as objectionable. American Pie 2 program would have been first such campaign for LifeStyles