PLMA
This article was originally published in The Tan Sheet
Executive Summary
Association's 2001 "Private Label Yearbook" lists percentage point increase/decrease in dollar share for various categories of generic products. An article on p. 14 of July 23 issue of "The Tan Sheet" incorrectly refers to percentage point change as actual percentage change. For example, private labels claimed 27.6% dollar share in smoking cessation category. Share constitutes increase of 23.3 percentage points, not 23.3% rise, as reported