Natrol
This article was originally published in The Tan Sheet
Executive Summary
Intercept line of weight loss supplements shipping now to health, food, drug and mass outlets, firm announces at NACDS. Appetite Intercept contains ma huang, caffeine, tyrosine, phenylalanine; Ultra Carb Intercept contains 600 mg proprietary amylase inhibitor blend to "prevent carbohydrates from turning into fat"; and Ultra Chitosan Fat Intercept Plus, with 1,000 mg chitosan, "intercepts and passes fat through the digestive system before it can be absorbed," trade materials claim. A 30-count bottle of each product will carry a suggested retail price of $9.99. Magazine ads broke in June books. Separately, Natrol My Defense will hit health food store shelves at end of July. Immune-support product contains 1,500 mg arabinogalactan as ImmuneEnhancer AG, a patented ingredient from raw material supplier Larex (White Bear Lake, Minn.). Product "enhances natural killer cell activity," firm says. A 75-count bottle will sell for $23.99