Blistex
This article was originally published in The Tan Sheet
Executive Summary
Silk & Shine "for satiny smooth lips and a light glossy finish" and Fruit Smoothies, which "protect and hydrate lips with natural fruit extracts and vitamins," will hit stores at end of July, firm says. Silk & Shine features modern, sleek container akin to leading lip balm design in Europe; product will retail for $2.49-$2.99. Fruit Smoothies will be sold in three-pack for $2.99-$3.49. Both products contain SPF 15. A $5 mil. ad campaign for Silk & Shine will break in November with TV/print spots and two FSIs will drop in November and January. No ad support is planned for Fruit Smoothies, which will target teenagers