Toothpaste diplomacy
This article was originally published in The Tan Sheet
Executive Summary
President Bush's revelation that both he and British Prime Minister Tony Blair use Colgate toothpaste prompts Colgate-Palmolive to feature commonality in print spot run in the UK. Ad shows the President and Blair shaking hands and smiling, beside which appears a graphic of Colgate toothpaste and the tagline: "Bush and Blair agree on defence policy." Information on how many cavities the political leaders have was not available