TheraSeal
This article was originally published in The Tan Sheet
Executive Summary
Skin protectant offering "strong defense against the symptoms of hand dermatitis" debuts at AAD conference. Healthpoint, which markets a variety of dermatological products including the Nutraderm line of therapeutic moisturizers, says the product currently is hitting the first aid sections of food, drug and mass outlets nationwide. TheraSeal contains dimethicone 1%; a 6 oz. tube retails for roughly $12.99. TV, radio and print spots designed by Robotsky (New Jersey) are appearing now in publications including The New York Times and Sports Illustrated for Women. Ads feature the tagline: "Powerful protection against irritants." TheraSeal also will be promoted to dermatologists by a national full-time sales force