Aleve
This article was originally published in The Tan Sheet
Executive Summary
Named "official pain reliever" of the Nov. 5 New York City Marathon for third consecutive year under a sponsorship deal with Bayer. A total of 170,000 samples were to be distributed during pre-race events and to runners, with doctors waiting at the finish line to hand out the naproxen sodium OTC. "Team Aleve" was also slated to compete in the race wearing Aleve T-shirts, while promotional signs were to be placed along the marathon route