Mentholatum
This article was originally published in The Tan Sheet
Executive Summary
Company named exclusive Canadian distributor of Quigley's Cold-Eeze zinc lozenges. Packaging for Zigg-Eeze will bear the Mentholatum name and a flag identifying it as the same product sold under the Cold-Eeze name in the U.S. Merck KGaA subsidiary Genpharm formerly held exclusive Canadian marketing rights for Zigg-Eeze. Mentholatum's strong presence in Canadian food, drug and mass channels will increase product visibility, Quigley says