Neutrogena
This article was originally published in The Tan Sheet
Executive Summary
Therapeutic T/Gel Intensive Anti-Flake Treatment is "clinically proven to get rid of flakes fast," the J&J division says. The new shampoo extension, on shelves now, contains 2% Neutar in an "improved vehicle for enhanced performance" and boasts all-day relief from flaking, a new claim for the T/Gel line. "It's so powerful, you don't have to use it every day to see continued results," according to the firm. Advertising, created by Carlson & Partners (New York) includes cable TV spots and print ads in trade publications such as the Journal of the American Academy of Dermatology. The 4.4 oz. bottle carries a retail price of $7.50