Old Spice and NASCAR
This article was originally published in The Tan Sheet
Executive Summary
P&G targeting racing fans in new promotional campaign for Old Spice High Endurance Red Zone antiperspirant and deodorant. Print ads appearing in sports magazines feature stock car racer Tony Stewart; TV, radio and Internet ads also are planned. The consumer products firm will distribute over 800,000 Old Spice Red Zone samples to attendees at various Winston Cup races this year. Ads feature a tachometer in the "O" of Red Zone