Tom's of Maine
This article was originally published in The Tan Sheet
Executive Summary
New herbal supplement tonics offer greater efficacy than pills, the natural products marketer maintains. Green Tea, Valerian and Ginseng flavored tonics intended for as-needed use will be rolled out slowly in health food and mass outlets in 6.7 oz. and 10 oz. SKUs, as well as in a 2.4 oz. trial size. Tom's of Maine's Echinacea tonic line also is extended with an Echinacea and Green Tea item, which will be distributed through airport sampling and inside toothpaste packages