Gas-X Maximum Strength
This article was originally published in The Tan Sheet
Executive Summary
Novartis' 166 mg simethicone line extension contains "a maximum-strength dose of liquid gas-fighting medicine in a small softgel so they are easy to swallow, and there is no chalky taste," packaging says. An FSI offering $1 off any Gas-X product dropped June 4; Maximum Strength will be incorporated into Gas-X TV advertising running year-round. Featuring a $1-off in-pack coupon, the 50-count boxes retail for approximately $9.99. The product began reaching store shelves in mid-April