VitaminShoppe.com
This article was originally published in The Tan Sheet
Executive Summary
Online vitamin retailer customer base increases by about half, up 54% to 155,000, in the first quarter of 2000, the firm announces May 11. VitaminShoppe.com had a 50% customer retention rate, with average order size hovering around $64. First quarter sales were up over 300% to $9.3 mil. from $1.9 mil. in the year-ago period. The company posted a $10.1 mil. net loss, compared to a $1.9 mil. in the prior-year quarter. VitaminShoppe.com is launching its revamped Web site in the second quarter