Ansell Healthcare
This article was originally published in The Tan Sheet
Executive Summary
Lifestyles condom marketer acquires Canadian Shields condom brand from Johnson & Johnson, company announces April 20. Shields brand will be folded into Lifestyles family this summer. Ansell now controls nearly 20% of the $16 mil. Canadian retail condom market, firm notes. Shields ad campaign with dedicated budget to break in four to six weeks