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Consumer OTC Drugs

Benadryl springs into allergy season

This article was originally published in The Tan Sheet

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Executive Summary

New ads for Warner-Lambert's Benadryl allergy products touting effectiveness compared to Rx remedies broke March 13 with a 30-second TV spot. "It may surprise you to know, medical studies prove histamine-blocking Benadryl to be a full 54% more effective than the leading prescription," the ad claims. Allergy drug maker Schering-Plough compared its Rx antihistamine Claritin to OTCs such as Benadryl last year, claiming Claritin does not cause drowsiness (1"The Tan Sheet" Jan. 4, 1999, p. 7). W-L extended Benadryl recently with Children's Fastmelt (2"The Tan Sheet" March 13, p. 8)

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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