7-Eleven
This article was originally published in The Tan Sheet
Executive Summary
Convenience store chain debuts Orange Power Frut Cooler, a self-serve, semi-frozen drink containing echinacea and 100% of the RDA for vitamin C and zinc. The company's first nutritionally enhanced proprietary beverage is available in 12, 16, and 20 oz. sizes with prices ranging from $1.59 to $2.39. In addition, 7-Eleven is the exclusive seller of Met-Rx Nutrition's Defense and Energy beverages for the next five months. Citrus-flavored Defense contains zinc, echinacea and vitamins C and E "to enhance immunity and energy levels"; berry-flavored Energy contains ginseng, taurine and vitamins B and C "to boost energy and provide quick recovery after physical and mental activity," the retailer says; 8.3 oz. cans sell for roughly $1.99