Quigley's Cold-Eeze
This article was originally published in The Tan Sheet
Executive Summary
Zinc lozenge marketer plans to have its flagship product "available in the U.K. market and the rest of the EU to follow as a full-blown pharmacy drug," President and CEO Guy Quigley says during a Dec. 7 conference call. Quigley notes the company has just completed a double-blind study, which it regards as the final step in its filing with the U.K. Medicines Control Agency. The launch would mark a shift from homeopathy for the firm. The conference call was held to clarify the terms of the company's recent consent agreement with the FTC (1"The Tan Sheet" Nov. 29, p. 11). Quigley notes the settlement does not prohibit the firm from making claims concerning the duration or severity of the common cold and says the only packaging changes that need to be made involve Sugar-free Cold-Eeze