VitalRx.com Service-Oriented Online Health "Superstore" Launching
This article was originally published in The Tan Sheet
Executive Summary
VitalRx.com, launching in mid-December, will be the first online health and wellness "superstore" to also offer free "medical tools and personalized services" to its customers, the San Diego-based firm said. VitalRx.com is taking a service-oriented approach to differentiate itself from the myriad online drugstores including PlanetRx.com, Drugstore.com and CVS.com.