Rembrandt Soothing Mouth Rinse
This article was originally published in The Tan Sheet
Executive Summary
Den-Mat launches alcohol-free antibacterial mouthwash with benzocaine; consumer print ads are expected to follow in January. The product "is uniquely effective in gently soothing sore throat outbreaks," relieves canker sores and eliminates bad breath, the Los-Angeles-based company states. Shipping now, the dark purple liquid comes in an 8.5 oz. bottle and is available in pharmacies, chain drug and food stores nationwide for $9 suggested retail. The product previously was only available as part of the Rembrandt Canker Pain Relief Kit