"New & Improved" Contac
This article was originally published in The Tan Sheet
Executive Summary
SmithKline Beecham is now manufacturing Contac 12-Hour Cold Capsules using "state-of-the-art prescription technology to help guide the accurate dosing of Contac Capsule's powerful cold medicine over a 12-hour time period," the company says. The capsules also are smaller "for easier swallowing," SB states. To promote the revamped product, SmithKline is holding the Contac Millennium Bug contest, touring a 2000 Volkswagen New Beetle filled with jumbo-size Contac capsules around the U.S. and having consumers guess the number of capsules in the car. The grand prize is the Beetle and a one-year supply of Contac. A Nov. 28 free-standing insert promoting the contest provides a $2-off coupon and official entry form; the new capsules reached retail shelves Nov. 1