Enzymatic Therapy
This article was originally published in The Tan Sheet
Executive Summary
Three "cold & flu" products showcased to retailers in a promotion running through Nov. 30. Retailers who purchase a floor display containing Esberitox chewables for immune system support, ThymuPlex thymus gland supplement and Air Power, a natural expectorant, receive a 15% discount off the display and reorders during the promotional period, as well as 50 free copies of Better Nutrition magazine for three consecutive months. The Green Bay, Wisc.-based firm also introduced three new products at the Expo: 7-Keto Naturalean (30 capsules, SRP $42.95) for burning fat and promoting weight loss, and MSM and MSM with GS0-500 (90 capsules each, $14.50 and $36 SRP, respectively) for joint support