OTC Ad Spending Up 27% In First Half Of 1999
This article was originally published in The Tan Sheet
Executive Summary
Advertising spending in the over-the-counter industry was up 27% for the first half of 1999 compared to all of 1998, according to data presented by Media Direct Partners Strategic Planning Director Joan Alev at an Institute for International Research conference on OTC advertising in New York City Oct. 25-26.