Poison ivy cream
This article was originally published in The Tan Sheet
Executive Summary
Zanfel Labs Zanfel topical, currently sold only on the company's Web site, will be available in retail stores at the end of September pending completion of packaging for a smaller size tube. The firm initially will focus on selling the cream in pharmacies; retail pricing will be $20 to $25. Zanfel "completely washes away poison ivy (urushiol) from the skin in 30 seconds" providing "complete relief," the Web site says. The firm recently hired Lincolnshire, Ill.-based S&S Public Relations to assist with advertising, which will initially focus on ads in outdoor magazines. Zanfel is composed of polyethylene granules, sodium lauroyl sarcosinate, nonoxynol-9, C 12-15 pareth-9, disodium EDTA, quaternium-15, carbomer 2%, triethanolamine and water. An OTC monograph for poison ivy skin protectants is under review at FDA