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Consumer OTC Drugs

Bergen Brunswig

This article was originally published in The Tan Sheet

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Executive Summary

Wholesaler to provide e-commerce fulfillment services for 15,000 OTC, vitamin, supplement, health and beauty products to MedicineNet.com, a privately held Internet provider of proprietary health care information. In a deal announced Aug. 31, MedicineNet.com, which launches its e-commerce site this month, will license its branded medical content on a non-exclusive basis to Bergen Brunswig, subsidiaries Stadtlander Drug and PharMerica, as well as the Good Neighbor pharmacy network. The agreement is another step in Bergen Brunswig's strategy to establish a presence in the electronic healthcare marketplace (1"The Tan Sheet" June 21, p. 10)

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