TheraFlu line extension
This article was originally published in The Tan Sheet
Executive Summary
Novartis Consumer Health launching new TheraFlu cold remedy with guaifenesin. The expectorant ingredient "helps loosen phlegm (mucus) and thin bronchial secretions to make cough more productive," the company says. The "non-drowsy chest congestion and cough" reliever will be available in a six packet-box of natural honey lemon flavored powders. Advertising will air during cough/cold season for the entire brand with a flag at the end, drawing attention to the new extension