Premier Nutrition
This article was originally published in The Tan Sheet
Executive Summary
Protein bars to be sold in convenience stores nationwide this fall. Available in three flavors - chocolate peanut butter, rocky road and yogurt peanut crunch - the 2.5 oz. bars deliver up to 31 g of protein in various blends. The chocolate peanut butter bar, for instance, includes soy protein isolate, calcium caseinate, hydrolyzed gelatin, milk protein concentrate and whey protein isolate. Carlsbad, Calif.-based Premier Nutrition began selling variety packs in Costco outlets in early May. A 12-pack retails for $11-$13