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PlanetRx.com

This article was originally published in The Tan Sheet

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Executive Summary

Healthcare Web site obtains $50 mil. in financing from investors, including the media firm News Corp., the health service provider HealthSouth, Tenet Healthcare, owner of 130 hospitals, and E*Trade Group. The funding will be used for a "major" branding and marketing campaign featuring TV and radio ads, as well as continued growth of the site's infrastructure, including expansion of the distribution center and pharmacy

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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