External Analgesic Rubs Flex Private Label Muscle - PLMA Yearbook
This article was originally published in The Tan Sheet
Executive Summary
Sales of private label external analgesic rubs in mass merchandise outlets surged 77% in 1998, making it the only OTC product category to break into the top 10 private label dollar volume gainers in the channel, according to PLMA's annual "Private Label Yearbook."